Will it make things up?

That's the risk we design against. Answers are grounded in your own content, the assistant is told to say when it doesn't know, and anything uncertain is handed to a human. We test against real questions before launch.

Can you add AI to our existing site?

Yes. Chatbots, automation and content layers slot onto your current Shopify or WordPress build without a rebuild. Most pilots take about two weeks.

What does it cost to run?

Usage costs are usually modest, often tens of dollars a month for a small store and more as volume grows. We estimate this during scoping and design to keep it predictable.

Which models do you use?

Whichever fits the job, cost and privacy needs. We're not tied to one provider, and we build so a model can be swapped without rewriting your site.

What happens to our data?

It stays yours. We use business-tier providers that don't train on your data, keep retention short, and connect only the sources needed for the task.

What if AI isn't the right answer?

We'll say so. Plenty of problems are better solved with a clear page, a fixed process or a small piece of custom code, and we'd rather build that.

Practical AI, built in

AI that pays for itself.

Support agents, smart search, automation and content, grounded in your own data and measured on the numbers. No gimmicks, no science projects.

Book a call What we build

Real builders, not prompt-resellers.

Support agent · onlineGROUNDED IN YOUR DATA

Where is my order? I ordered on Tuesday.

Your order shipped yesterday and is due Friday. Here's the tracking link. Want me to email it too?

Answered from your order data

Can I change the size?

Handing over to a human on your team

24/7always answering

Support agentsSmart searchWorkflow automationContent at scaleChat with your dataProduct enrichmentLead qualificationTicket deflectionGrounded in your dataHuman reviewSupport agentsSmart searchWorkflow automationContent at scaleChat with your dataProduct enrichmentLead qualificationTicket deflectionGrounded in your dataHuman review

0/7

Cover, without extra headcount

0 wks

From idea to working pilot

Answers grounded in your data

Guesswork shipped to customers

How we build, not a promise about your numbers. What a pilot is worth depends on your traffic, catalogue and how much of the work is repetitive.

What we build

Four things AI does really well.

Chat with your own data

Ask plain-language questions of your catalogue, documents and reports, and get answers with the source attached. For your customers, your team, or both.

Every answer traced back to a source

Support agents

Chat trained on your catalogue, policies and tone, handing over to a human when it should.

Smart search

Search and recommendations that understand intent, not just keywords.

Workflow automation

Quotes, syncs, tagging and hand-offs that run themselves in the background.

Content & SEO at scale

Product copy, metadata and articles produced in your voice, reviewed by us.

Where it fits

Layered onto the site you already have.

For Shopify stores

A support agent that answers order, sizing and returns questions
Search and recommendations that lift average order value
Product descriptions and metadata generated for the whole catalogue
Automatic tagging, fraud flags and back-office syncs

See the platform

For B2B WordPress

An assistant that answers and qualifies enquiries around the clock
Lead routing and CRM updates without manual admin
Long-form content and landing pages produced at pace
Ask-your-documents search across specs, guides and PDFs

See the platform

How we build it

Useful beats impressive.

A demo is easy. Something your customers rely on every day is the hard part, and that comes down to how it's built.

Grounded in your data

Answers come from your catalogue, docs and policies, not from a model's guesswork.

Measured, not assumed

We test against real questions and track deflection, conversion and time saved.

A human in the loop

Clear hand-off to your team, and review steps wherever accuracy matters.

Your data stays yours

Sensible retention, no training on your customers' data, and access you control.

The path

From idea to live in weeks.

Find the win

We look for the job that costs you the most time or revenue today.

Pilot

A working prototype on your real data, usually within two weeks.

Ground it

Connect your catalogue, docs and systems so answers come from your data.

Test

We measure accuracy against real questions before anything goes live.

Ship & improve

Launch behind guardrails, then tune it as you see real usage.

An honest word

We'll tell you when AI isn't the answer.

Plenty of problems get solved better by a clearer page, a fixed process or a small piece of custom code. We start by finding the job that actually costs you money, then pick the simplest thing that fixes it. If that turns out to be AI, we build it properly, ground it in your data and measure it. If it isn't, we'll say so and save you the budget.

Talk it through

FAQ

AI questions, answered.

Let's talk

Find the AI win hiding in your business.

Book a call and we'll look for the job that costs you the most time. We reply within one business day.

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We'll tell you when AI isn't the answer.